SCA donates a Euro for every Facebook ‘like’
SCA has launched a Facebook campaign pledging to donate a Euro to the Red Cross for every “like” it receives.
The campaign at www.facebook.com/SCA incorporates a video about hygiene around the world and discusses why efforts should be made to put good sanitation within the reach of everyone.
So far thousands of people have “liked” the SCA campaign and more are joining in on an hourly basis. The campaign also invites people to share their thoughts on how SCA can make an even greater difference to global hygiene.
“Hygiene is one of our major focus areas in life,” the SCA video affirms. “Through knowledge and innovative solutions, SCA is working towards making hygiene a human right for everyone of every age.”
SCA hopes to receive 5,000 new “likes” between October 15 and November 30. The company will then pledge to donate one Euro to the Red Cross for each of them.
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