Tork: a leader in sustainability
The decision to target the EU Ecolabel is part of a move to strengthen SCA’s sustainability message both to distributors and customers.
A Tork web sustainability platform entitled “It is in your hands“ explains the concept of sustainability and lists the company’s key goals.
“The message we are communicating is that by working together with distributors and customers we can empower them to make sustainable decisions,” said SCA Tissue Europe product and market manager Emma Goulding.
“By choosing highly sustainable Tork solutions, customers can reinforce their own responsible image which will help to improve their own brand positioning.”
“Sustainability” - a much more far-reaching concept than that of “environmentally-friendliness” - encompasses everything from business ethics and corporate social responsibility to community involvement and environmental concern.
“SCA first took this approach in the 1950s well before the term “sustainability” was coined,” said Emma. “We are now globally recognised as a sustainability leader - in fact we are the only tissue company to feature in the Global 100 list of the world’s most sustainable companies.”
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